Your Financial Life & Legacy Advisor
Hello,
I’m Winnie Lau
My calling is grounded in a clear MISSION: To heal the financial divide created by life experience, history, government and the banks.
For more than a decade, I have guided Canadians toward a more intentional relationship with money one rooted in discipline, stewardship, and long-term thinking.
I am an Authorized Practitioner of the Infinite Banking Concept® through the Nelson Nash Institute since 2013, reflecting both rigorous training and a deep commitment to principled financial leadership.
Since beginning this work in 2010, I have had the privilege of supporting families, entrepreneurs, and agricultural operators across Canada as they build financial structures designed to serve not only their present lives, but future generations.
As one of the first women in Canada to become an Authorized Practitioner of the Infinite Banking Concept®, I bring both experience and perspective to a field that calls for steadiness, clarity, and trust.
Philosophy:
I believe the way we think about money shapes the way we live.
When approached with intention, structure, and understanding, money becomes a tool, one that supports freedom of decision-making rather than limiting it.
Yet many capable people quietly feel constrained by financial systems they were never taught to question.
My role is not simply to introduce a strategy. It is to help clients see what becomes possible when they step into active stewardship of their financial lives.
Vision:
To guide individuals and families in building financial lives marked by resilience, independence, and generational continuity.
Because true wealth is rarely accidental it is prepared for, protected, and thoughtfully sustained.
About the Practice:
Winnie Lau has specialized in the Infinite Banking Concept® since 2010 and continues to study and apply its principles both professionally and personally.
Her work extends across multiple provinces, supporting Canadians who seek a more structured and self-directed financial path.
In addition to her advisory practice, Winnie is an investor, educator, and host of ongoing financial education initiatives designed to foster confidence and authentic generational legacy.
If you are new here, I invite you to begin where most people do.
The Team
Lacy Rowan
Advisor
Lacy plays a key role in extending the practice’s leadership and client experience. Working closely alongside Winnie, she helps guide individuals and families through financial decisions with clarity, structure, and thoughtful support.
She is actively involved in client conversations, assisting with strategy implementation, debt recapture, and the early stages of the application process. Her ability to understand each client’s unique situation allows her to step in seamlessly and provide consistent, high-quality guidance.
As a trusted extension of the team, Lacy helps ensure continuity for clients, offering an additional point of leadership and support when needed. Her growing experience and steady approach contribute to a dependable and well-supported client journey.
Contact: lacy@ranchyourway.com
Amanda Potts
New Business Coordinator
Amanda plays a vital role in supporting the operational flow of the practice, overseeing the details that ensure new business is handled with accuracy, efficiency, and care. Her work strengthens the foundation that allows the team to deliver a consistent and dependable client experience.
With more than two decades in the insurance industry and having been a trusted member of the practice since 2016, Amanda brings both depth of knowledge and steady reliability to her role.
She works from her home office in Barrie, Ontario, where she lives with her husband and two children.
Contact: apps@winnielau.com
Celina Faria
Practice Operations Coordinator
Celina helps maintain the internal rhythm of the practice, supporting the operational structure that allows every client experience to unfold with consistency and care. From financial coordination to day-to-day workflow, her work strengthens the foundation behind the scenes.
Having first experienced this work as a client herself, Celina brings a perspective grounded in understanding what matters most throughout the client journey.
She resides in Edmonton with her husband and two children.
Contact: admin@winnielau.com
Jacqueline Wright
Communications Coordinator
Jacqueline supports the flow of communication across the practice, helping ensure that clients experience responsiveness, clarity, and professionalism at every stage of their interaction. Her work contributes to the steady, relationship-centered environment the practice is known for.
Contact: hello@winnielau.com
Noemi Celis
Client Onboarding & Service Coordinator
Noemi supports clients as they begin their journey with the practice, guiding them through onboarding and ensuring each step is handled with clarity and care. Her role helps create a smooth and welcoming experience while supporting the long-term relationships at the heart of her work.
Contact: wecare@winnielau.com